Exploring the ideas behind the ideas
Where ideas meet plain language
What’s the Idea is a Canadian-based digital publication that explores art, products, events, and ideas themselves while trying to understand, appreciate, and articulate the ideas behind them from an empathetic viewpoint.
What’s the Idea is currently focused on ideas concerning the following topics:
niche corners of popular art and culture, including film, TV, and music.
writing and editing principles and techniques
Canada’s culture and history
personal stories
Who’s making this happen?
Matthew Long is the creator of “What’s the Idea”.
He has a diverse portfolio of editing and writing projects, including the following:
digital publications, including the 2024 Professional Editorial Standards for Editors Canada
non-fiction journalism
technical writing and process documentation
web content
Since 2023, he has been the Chair of the Publications Committee for Editors Canada, which is a non-profit member-run organization representing and advocating for Canada’s community of editors. Learn more about Editors Canada and how an editor can improve your writing at their website.
He is also an experienced writer with a wide variety of professional experience and personal creative projects.
Matt lives in Hamilton, Ontario, Canada with his partner, Freya, and their dog, Ellie.
Email Matt at whatstheidea.contact@gmail.com or find out more information on our contact us page.
