Exploring the ideas behind the ideas
Where ideas meet plain language
What’s the Idea is a Canadian-based digital publication that explores art, products, events, and ideas themselves while trying to understand, appreciate, and articulate the ideas behind them from an empathetic viewpoint.
What’s the Idea is currently focused on ideas concerning the following topics:
art and culture, including film, literature, and music.
writing, editing, and publishing.
Who’s making this happen?
Matthew Long is the owner and creator of “What’s the Idea”.
He has a diverse portfolio of editing and writing projects, with a focus on non-fiction and business writing, but he’s open to any opportunity where he can make a difference.
Since 2023, he has been the Chair of the Publications Committee for Editors Canada, which is a non-profit member-run organization representing and advocating for Canada’s community of editors. Learn more about Editors Canada and how an editor can improve your writing at their website.
Matt lives in Hamilton, Ontario, Canada with his partner, Freya, and their dog, Ellie.
Email Matt at whatstheidea.contact@gmail.com or find out more information on the contact us page.
